Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy By Dave Roberts
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This is such a fresh current book on Revenue Management that weaves in timeless principles The book is a quick read but something I will surely reference back to on concepts like forecasting discounts displacement and pricing during volatile times It is well written contains insights and quotes from industry leaders and even has interesting photos from the author s notebooks working through scenarios at Marriott I would highly recommend this book to students and anyone in the hospitality industry today English A good book will challenge your thinking A great book will validate what you know then confront you perhaps uncomfortably do you really know what you thought you knew The time honored ways of maximizing revenue in hospitality were already changing before the pandemic Vast amounts of data in Revenue Management systems and their rigorous approaches to decision making were finding their way into marketing sales and distribution functions. Hotel revenue management forecast Dave Roberts provides a comprehensive description of Revenue Management principles Then he describes how those principles will evolve into a Revenue Strategy which will be essential for success in the uncertain post pandemic economy. Hotel revenue management jobs Whether you are in Revenue Management or hospitality management This book is a must read English Easy to read relevant and useful for anyone in the business aspiring to get into the business English
| Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy By Dave Roberts |
| 1637421915 |
| 978-1637421918 |
| English |
| 146 pages |
| Paperback |
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Dave joined Cornell s Hotel School faculty in the Fall of 2020 He teaches Introduction to Lodging Operations as well as Managing Hospitality Distribution He previously taught graduate courses in Business Strategy and Corporate Finance at Virginia Tech Dave retired from Marriott in 2019 after 23 years with the company Most recently he was the Senior Vice President of Revenue Strategy Solutions with global responsibility for Revenue Management Analytics and Sales Systems Prior to Marriott Dave was a manager in the Finance Department at American Airlines and a technical consultant on missile defense for the US Department of Defense Dave has a B. Hotel Revenue Management kindle unlimited S Patent on a software product and has published several academic papers on such topics as forecasting options pricing and customer choice modeling Dave was on IBM s Business Analytics Advisory Board for 6 years and on Cornell s Center for Hospitality Research Advisory Board for 5 years In his spare time he enjoys martial arts and astronomy, Hotel Revenue Management kindle unlimited The pandemic has flipped the script Now decisions involving customer acquisition and retention will be driven not just supported by Revenue Management principles, Understanding hotel revenue management S in Operations Research from Cornell and an MBA with majors in Finance and Economics from Northwestern s Kellogg School He holds a U.This is what author Dave Roberts calls Revenue Strategy.S and an M..